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AFTAB ALI 6AFTAB ALI 6 

what is lead escalation in salesforce ?

PriyaPriya (Salesforce Developers) 
Hi,

It means that Whenver lead is created and if it is not followed up for first 24 hours of creation(not modified for first 24 hours), a email alert is send to certain users that lead is not followed up with a template. 

Thats means you are just escalating. 

For the auto escalation you need a rule. Refer this :-https://developer.salesforce.com/forums/?id=906F00000008qyYIAQ
 

Kindly mark it as the best answer if it works for you.

 

Thanks & Regards,

Priya Ranjan