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converting to person accounts


We've just upgraded to the person account system as we are a B2C company.
I'm trying to update our current account/contacts to person accounts, however the only documentation I've found tells me to simply "use the Apex API".

From all the reading I've been doing, the Apex API lets you build Salesforce Apps, I'm yet to find out how you can update data using this.

If anyone could point me in the right direction that would be great.