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Time based workflow rule

I have the following Workflow Rule/Field Update/Email Alert, but it is not executing. I created and activated it today. Can anyone help? Thanks!


Workflow Rule Detail  
Rule Name Update Answers Trial Status field                Object Contact Active                Evaluation Criteria When a record is created, or when a record is edited and did not previously meet the rule criteria Description


Update the Answers trial status field in the contact record when a trial expires, and notify Contact owner via email.


Rule Criteria (Contact: answers trial end date less than TODAY) and (Contact: answers trial status equals Active)  


Workflow Actions  

Immediate Workflow Actions: No workflow actions have been added.

Time-Dependent Workflow Actions:   0 Days After Contact: answers trial end date

Type Description Email Alert Answers trial completed notification

Field Update Change Answers Trial Status to Complete



Field Update Detail   Name  Change Answers Trial Status to Complete    

Unique Name  Change_Answers_Trial_Status_to_Complete    

Description  Change Answers Trial Status to Completed when the trial has expired

Object  Contact    

Field to Update  Contact: answers trial status

Field Data Type  Picklist New

Field Value  Completed 


Email Alert Detail  

Description  Answers trial completed notification             Email Template  Answers Trail Ended Notification

Unique Name Answers_trial_completed_notification             Object Contact

From Email Address  Current User's email address    

Recipients  Contact Owner Additional Emails    

What are you trying to accomplish with this rule?