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vincent van niekerkvincent van niekerk 

What is Marketing Cloud Lite?

Has any one heard of Marketing Cloud Lite?
Ajay K DubediAjay K Dubedi
Hi vincent,

The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.
But what exactly does this sometimes fuzzy term mean, and are companies actually benefiting from the type of all-singing and all-dancing solutions increasingly being developed by the likes of Adobe, IBM, Oracle and Salesforce?

ClickZ Intelligence has published a new piece of research entitled ‘What the Hell is a Marketing Cloud, Anyway?’ which, as the name suggests, seeks answers to these questions.
The report is based on interviews with senior client-side executives across a range of brands and a survey of almost 200 marketing professionals about the extent to which their businesses are capitalising on this technology.
For the purposes of the survey, carried out in September 2016, we defined a marketing cloud as ‘an integrated suite of marketing tools which are available to marketers as web-based services’.

The marketing cloud is having a positive impact-
There is good news for vendors and their clients in that the majority of responding organisations (52%) claimed to be using marketing cloud technology, and a further 27% of companies said they were considering this.
Furthermore, the research found that responding organisations are generally very positive about the marketing cloud, with 82% of respondents saying that marketing cloud technology has had a positive impact on their organisation’s marketing.
The overwhelming majority of respondents (84%) also agreed that an integrated suite of marketing tools has a positive impact on customer experience compared to only 5% who disagree. Similarly, 88% agreed that an integrated suite of marketing tools has a positive effect on business performance compared to only 3% who disagreed.

For deep knowledge read below given links:


I hope this solution will help you. Mark it as best answer if it helps.
Ajay Dubedi
Deepali KulshresthaDeepali Kulshrestha
Hi vincent,

Salesforce marketing cloud is one of the market leaders in the marketing cloud domain along with other clouds like Adobe marketing cloud, IBM marketing cloud, and Oracle marketing cloud. Salesforce marketing cloud has a total market share of 24%, second only to Adobe marketing cloud. 
It enables you to know your customer, personalize with intelligence, and engage across the entire journey. It’s the only integrated customer engagement platform that enables you to deliver personalized customer engagement at scale on every channel, from email to web, mobile, social, and digital advertising. Marketing Cloud covers it all. 

I suggest you visit this link, it will help you

You can do trailhead on Marketing Cloud

I hope you find the above solution helpful. If it does, please mark as Best Answer to help others too.

Thanks and Regards,
Deepali Kulshrestha.