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Nidhi SoniNidhi Soni 

can someone explain this to me %%first_name%%,

I have to pull up lead or contact info in HTML email template.
Can someone explain me what's this mean %%first_name%% , %%view_online%%
%%Oraganization%%
I need to replace value in Salesforce with above info.
Best Answer chosen by Nidhi Soni
Arvind KumarArvind Kumar

Hi Nidhi,

Alex is saying correct. It is varriable tags and they also allow you to insert information into your email templates.

Read below blog, it will be more helpful for you.
http://help.pardot.com/customer/portal/articles/2127194-variable-tags-overview

Thanks,
Arvind Kumar

All Answers

Alex MezaAlex Meza

Nidhi, 

Those are called Variable Tags and they basically just pull in the correspoding email's recipents information. 

For example if you are sending an email to yourself and in salesforce you are seeing that the email has a varible tag it will pull the that contacts/users/lead correct info for that field when it is sent out. See the example below.

Salesforce View: 

%%First_Name%%, 

How are the folks at %%Organization%% doing today?

 

Actual Email Send: 

Nidhi, 

How are the folks at Salesforce doing today?

.

Let me know if you have any more questions, hope this helps.

 
Arvind KumarArvind Kumar

Hi Nidhi,

Alex is saying correct. It is varriable tags and they also allow you to insert information into your email templates.

Read below blog, it will be more helpful for you.
http://help.pardot.com/customer/portal/articles/2127194-variable-tags-overview

Thanks,
Arvind Kumar

This was selected as the best answer
Nidhi SoniNidhi Soni
So how Should I write in HTML template ?
%%First_Name%%
OR
{!Lead or Contact.FirstName}
Arvind KumarArvind Kumar
Hi Nidhi,

You should use {!Lead or Contact.FirstName} in HTML template.

Thanks,
Arvind Kumar
Nidhi SoniNidhi Soni
great !
thanks for all your help :)
Arvind KumarArvind Kumar
Hi,

Please mark as a best answer, If it solves your problem.

Thanks,
Arvind Kumar
Nidhi SoniNidhi Soni
I can't see the best answer option though :(
Arvind KumarArvind Kumar
Hi,

It is displayed in bottom nearest of like & flag symbol.