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Why don't I see a custom text field as a Fuzzy option?

I created a custom text field and when I am in edit mode on the Matching Rule and click on the Matching Method drop down I do not see that entry Fuzzy: MyCustomField__c, for example!

All I see are the out of the box settings.
Fuzzy: First Name
Fuzzy: Last Name
Fuzzy: Company Name
Fuzzy: City
Fuzzy: Street
Fuzzy: Zip
Fuzzy: Title

Thanks for your support/help.