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Elaine DorseyElaine Dorsey 

Data integration in SMB

Hey, we were thinking to go for full data integration in company. We are a small business, so the question is obviously, how would you go about it, and is it worth spending time and effort? Thanks!
Paul Sciandra 1Paul Sciandra 1

The most bulletproof method would be to go with third party vendor that has expertise in such tasks. Simply, because you want to do it right the first time, or else you might find yourself in a situation, where you need to remake everything after growth. And at that point it would cost a substantial amount of money.
Is it worth it? YES! “Leveraging customer data is and much easier and more profitable as a result. You can easily do things like message personalization, target segmentation and in-depth campaign analytics.” OMNI-CHANNEL MARKETING ANALYTICS MAKE DATA INTEGRATION A PRIORITY (http://bit.ly/2Ei66pv).