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Fae GibsonFae Gibson 

Customer communication management for IT?

How important is CCM (customer communication management) for a startup product IT company?
Paul Sciandra 1Paul Sciandra 1
Hello, in today’s business environment product and service differentiation become more and more blurred, due to some business domains, such as financial services, constantly evolving. According to the article (http://bit.ly/2BURCvH): What is CCM?
By OMI: “Customer Communications Management, therefore, becomes a critical initiative requiring a well-thought roadmap that is executed at every level of the organization. The aim is to execute superior experiences at every customer touch point, building interaction and engagement from transactional communications and ongoing customer correspondence that would otherwise be regarded as routine or perfunctory.”