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Elaine DorseyElaine Dorsey 

Has anybody engaged in a video marketing campaign for small business?

Has anybody engaged in a video marketing campaign for small business? If so what were the results and what tools\software did you use? Also I’m very interested in hearing the overall approach to video marketing for small business, since expensive CGI and studio shooting may not be an option, due to the budget limitations. Thanks in advance
Paul Sciandra 1Paul Sciandra 1
Surprisingly, Video Marketing is good for practically every aspect of your business. It boosts conversions and sales, improves SEO, give you mobile views and has pretty good as well as fast ROI. According to the article by OMI Video Marketing Techniques for Small Business: “Despite videos being one of the most expensive forms of content marketing, they show great returns on investment in both short and long run.”
That is of course, if done right, same article (http://bit.ly/2PU3ZAR) states “But as always, personality is the key. You can take a look at some of the most popular YouTube vloggers or viral marketing campaigns and surprisingly you will not see Hollywood-level of quality. Users are mostly put off by videos that don’t explain the product enough. Mediocre quality isn’t something that leads to failure, it’s lack of authenticity.”
I would strongly recommend you to read full article, where they elaborate on different types of videos as well software that you can use.