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Integrating the web application with Salesforce and send frequent custom values into Salesforce
I am looking for more details on how I can integrate my web application with our clients Salesforce application and send some activity information into Salesforce. Do the client needs to setup all the relevant custom fields so that I can send values related to each records or can create custom fields on the fly using the REST API. Please advise.
https://resources.docs.salesforce.com/sfdc/pdf/integration_patterns_and_practices.pdf