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Mass Updating a lookup field

Is it possible to import data to a lookup field via Excel connector or otherwise?
I have a batch of leads to import including a field called "partner".  I am trying to send this partner data to a custom lookup field on the lead object (also called "partner").  It won't let me.
Even if new lookup value records are created, it will save a ton of time if I can import this data....

You should be able to, but remember, you need to import the id of the lookup, not the text value.