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Adding new section similar to Google and accessing the our .NET API from the salesforce to display


I am new to SalesForce application. My goal is to add a new section in the similar to Google apps in the accounts page where the user can add or edit our website links.

Is that possible to change the UI for the forms when the user  inserting new record or edit record from that new section.

Last question was is that possible to read the data from our webserver to display it in the salesforce account(like any API from SalesForce)

Thanks for help in advance.