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URL param and its reference

I created a custom list button on Opportunity, and this list button is used in Contact - opportunity related list - to replace the New opportunity button.

The below url, i do not know what is 'lookupcmpgn' for and which object it refer to. Any ideas?

https://na1.salesforce.com/006/e?lookupcmpgn=1&retURL=/{!Contact.Id}&accid={!Account.Id}&conid={!Contact.Id}&opp6={!Contact.LeadSource}

Thanks.

April 19, 2009
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