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Custom object across multiple accounts


Suppose I create an application and want to publish it under AppExchange. And a custom object is required in my application. Based on my past experience, in order for users of an account to use the application(composite/client), the custom ojbect has to be created in each account. This might be painful for users who don't have much technical experience. Is it possible to create the custom object in a simple declarative way? A possible solution is to upload a db table schema to the AppExchange directory when an applicaiton is published. Users in salesforce ui can have a dropdown list of those custom objects and if they select one and click create, it will automatically create for them.

Are you talking about the custom object definition ? (if so, already handled by the appExchange packaging tools), or actual data rows in the custom object ?
It's the object definiton