Hi all,
Wrestling with my first NPC project after years of NPSP experience, and I had a quick question about campaign membership. I know you can set up campaigns to accept accounts as campaign members, but I've always steered away from this functionality because it seemed like it would get messy with integrations to marketing tools.
Now that person accounts are the done thing, is anyone setting up accounts as campaign members and then adding all records as accounts? Or is it better to stick with only adding contacts to campaigns? How do marketing tools deal with accounts as campaign members, especially Marketing Cloud and Pardot?
Thanks for your insights!
Hi @Wyan Carter. As far as I can see, when you use the Add Accounts button to add Person Accounts to a Campaign, they are actually added as Contacts (the Type field in the Contact Member is set to 'Contact') even though you select them as Person Accounts.