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Track RSS feeds, link to Contacts



Part of what we provide our customers as a service is publicity in several company blogs.  It would be extremely valuable to be able to track coverage of each customer on the blog within salesforce.  One idea I had was somehow pulling data from the RSS feeds, then filtering it, and adding each blog entry as a "Media Content" record into SF, then linking the record to one or more Account/Contact records based on string searches.  


Once this was done, I would be able to run reporting on who has and has not gotten enough publicity and attention in the blogs. 


Does anyone have any idea how to go about this?  Obviously, I'm open to other approaches as well, I just thought this seemed like the most feasible.





Please drop an email to discuss the possible solution.