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Ideas on updating contact records from emails



I'm working on a project that would require updates to contact records from emails. Let me describe our scenario: our eCommerce group would send out a number of emails to each contact about all our products and each contact would have the ability to "opt out" from getting emails from any particular product. Each product will be mapped to a field within the contact record, so I'm exploring all my options. The one feature that I noticed might work is Apex Email (have each contact reply to an Apex Email inbox and process each request), but I'd like to know if there are other options.


Any help/advice on this would be appreciated.