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Web service call on AppExchange app installation


I would like to call a webserivce when my app is installed by anybody.

Is there any event that I can listen to in order to do this?


I also read following on AppExchange app guide:

If you register your app's package you'll receive a license record each time a customer installs your app.


Can I write some logic on this event? I mean when I recieve a license record when somebody installs my app?