I'm having an issue with bot clicks on emails we send out. I'd say 90% of the clicks are from bots and it's rendering our engagement metrics and MQLs useless.
Our prospects are schools so would be implementing high level security features.
Has anyone had this issue and overcome the problem?
I've created a hidden custom redirect in the footer which adds them to a list and reduces their score, but as a lot of prospects aren't cookied, this doesn't always work.
Ditto the priority on human action. You can try using form handlers for the hidden link instead. Google "Stop using custom redirects" and you'll see a few blogs about that method. But this is an industry-wide issue.