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Campaign Automation

Campaign automation is designed to help you to deal with multichannel, multiwave and real-time campaigns, providing direct reactions to customer responses.

Setting up a fully-automated campaign means that employees can access the campaign automation tool directly from the campaign screen, improving planning and increasing transparency.

Campaign automation allows you to model a campaign, and once the process model is triggered, no further manual intervention is necessary. Response to a particular step can be immediate. Alternatively you can set up a batch response, for example, carried out either at periodic intervals or once a certain number of responses have been collected.

Features

In the campaign automation process, you can:

Model the campaign process graphically

A simple, graphic interface provides you with a clear overview of the procedures involved in a campaign.

Create campaign elements directly on the campaign automation page or in the Campaign Elements assignment block

Define rules and conditions for the process steps

For example, you can define rules for sending out confirmation e-mails when someone responds to a survey.

Plan individual process steps

For example, you can set up an e-mail to be sent to a specific target group, and then after a certain time period has passed, send a reminder e-mail.

Allow follow-up steps to be triggered based on a customer response using any communication channel, while still providing one face to the customer

Allow leads to be used as response elements, thereby allowing you to:

Send out personalized e-mails to each business partner.

Include surveys in the e-mail.

Create follow-up steps based on the answers to these surveys.

Improve efficiency by using Response Prediction Modeling in SAP NetWeaver BI. In this way, you can pre-evaluate, fine-tune your offer, and channel mix to maximize profitability while taking constraints into account. For more information about Response Prediction Modeling, see SAP Help Portal under  SAP NetWeaver   BI Content   Customer Relationship Management   CRM Analytics   Marketing Analyses   Response Prediction Modeling .

To use the campaign import wizards, users must have the Marketing User checkbox selected on the user detail page

for Professional, Enterprise, Unlimited and Developer Editions. They must also have the “Import Leads” permission in

Enterprise, Unlimited, and Developer Editions.

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