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How does the SFGA servlet know which leads to correlate if it doesn't actually perform the insert?

Since calling the Apex API with the "sfga" field included fails, I'm curious to know how the servlet at http://lct.salesforce.com/sfga knows which leads to correlate *before* the lead is actually inserted (be it via Apex API or the standard w2l servlet)?

Since SFGA can't be sandboxed, I want to make absolutely sure that our backend cross-posting mechanism will function as expected without creating a bunch of bogus leads, especially if the possibility exists that said leads might end up being correlated to production Adwords campaigns - this would be A Bad Thing(tm).

Thanks!