Job Summary:

The Sales Support Specialist is an important role at our Cleveland, Ohio company whose primary function is that of transitioning incoming leads into our CRM system (Salesforce.com) into qualified opportunities, creating and managing marketing campaigns, optimizing the lead generation process and more. The Sales Support Specialist will work closely with Sales and Account management to leverage and manage all lead channels and increase the quality and quantity of sales leads and efficiently transition qualified leads into qualified opportunities for our sales team. The Sales Support Specialist will report to the VP of Marketing.

Essential Functions:

• Manage all incoming leads into our CRM (Salesforce.com) system.

• Research, score and fully develop critical information contained on the lead record.

• Manage and facilitate current lead generation programs
• Create/maintain metrics and ROI reports across all channels 
• Develop offers/copy/creative in conjunction with Marketing Designer to support Lead Generation programs
• Research and develop target markets and help develop targeting strategy
• Utilize Marketing automation tools, CRM (Salesforce.com) and e-mail to nurture and convert qualified prospects into opportunities  

Non-Essential Functions:

• List development, research and data mining
• Tradeshow research, planning and execution (occasional overnight travel)
• Assist in  development of targeted content including white papers, case studies and gathering testimonials
• Research, develop and test new lead generation methods

• Manage external agencies and partners as required to support public relations and marketing activities

• Collaborate with other members of the Marketing and Sales team to keep all programs within the context of our corporate strategy and objectives
• Misc Duties (other duties as assigned)

Minimum Job Requirements:

• 2  - 5 years of experience using a CRM system (Salesforce.com or similar)
• 2  - 5 years of Marketing experience in a B-to-B Lead generation role (preferably in the manufacturing industry)
• An understanding of product sales in a B-to-B environment
• Bachelors degree in Marketing, Sales or related field
• Strong metrics reporting experience
• Excellent communication skills (both written and verbal)
• Ability to work both collaboratively and independently

Supervisory Responsibilities:

N/A

Working Conditions/ Physical Demands:

Normal office environment.

Interfaces:

Internal:    Sales & Marketing

External:    Customers and Vendors

Success Factors:

• Self-starter – drive and determination to succeed, results-oriented
• Positive attitude – enthusiastic and energetic
• Persistent but pragmatic: willing to be flexible and adaptable to change
• Well respected team player
• Works with entrepreneurial spirit and take ownership
• Ability to understand how individual efforts contribute to organizational goals
• Organized and deadline oriented, strong attention to detail

The specific statements shown in each section of this description are not intended to be all-inclusive.  They represent typical elements and criteria necessary to successfully perform the job.  At the employee’s request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.