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Display Contact Fields on Cases Page

I am a newbie, so forgive me if this question has an obvious answer.
How do I display several custom fields I have in the Contacts table on my Cases page layout? 
I want our support reps to see several rollup fields we populate when we update the Contacts table each week from our order system - these fields show customer recency, frequency and monetary value so our folks know who to pay a LOT of attention to.
Advice appreciated.
Thanks, Jay
i think this message would be better posted in a different forum here.  this forum is for Apex Code development, not editing the web interface display fields.