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BhuBhu 

Round Robin Lead Assignment formula is not working for Web 2 Lead

Hi
 
We have set up web to lead for the customer and we are using Round Robin Lead Assignment rule to assign leads . But these rules are not getting fired when the lead is generated from the web. However , when I open the lead that got generated , and just Edit and Save without actually making any change, the assignment rule fires.
Please help and let me know how this happens. Am I missing anything
 
Thanks
Bhu