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How to initiate group chat in chatter messenger using apex code?

I am working on to make our lead management better and more efficient and quicker. I have also did some research in that area and looked some app-exchange packages but they are not that much good as I thought would be. I am now thinking to make it better for my org using apex and chatter platform all in realtime. I have a plan to make a custom button on lead which actually call visualforce page and get certain qualified users or sales persons according to lead conditions (like lead state, city or language) and make their chatter messenger group so our Representative can chat with custom auto generated group and send them a lead URL. Also from sales person side they can response quicker for saying yes or no to get lead or not. All this is going to happen in realtime by chat. 


Can I have your thoughts on this please?