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Will Sites adequately support my customers' SEO needs?
We have some customers who are interested in centralizing some data on Force.com and running their public web sites on Sites. But it's essential that we preserve their hard-won SEO rankings. I have heard rumblings that Sites is too new to be very SEO friendly. For example, no capacity for "friendly" URLs:
http://ideas.salesforce.com/article/show/10093787/URL_Rewrites_for_Salesforce_Sites
I believe, since we'd be modifying their link structures, we'd also need to set up some 301 redirect maps, normally accomplished with things like an Apache .htaccess file. I see nothing that says Sites will allow us to configure 301 redirects -- will it?
Some folks in sales with whom I've spoken admitted that Sites was "too new" for them even to know where to begin in answering my questions on this. But, as a partner, it's ESSENTIAL that I steer my customers on a good path.
Can anyone shed any light at all on these issues?
-- SGL
Steve,
We are planning to provide the url rewriting (as a pilot feature) with the coming release. Unfortunately, there is no solution for what you are asking now.
Bulent:
Thanks for weighing in. Should I also infer that there is no solution for 301 redirection to map old URLs to new ones at present?
I appreciate the clarity. Disappointing, though: without the ability to support some of these fundamental SEO techniques, my marketing-intensive clients are not going to be eager to adopt Sites. We'll certainly watch the platform closely for improvements in this area.
Thanks,
Steve
Bulent, what will I need to do to get access to the pilot? Will it be available on live sites, or only developer sites?
We're building a new site, it's up on force.com Sites, but I'm pretty hesitant to add loads of content if we're going to change the URLs later. If the Winter '10 release includes the ability to set specific URL paths for specific pages that will fill the gap for us.