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How can I integrate Exacttarget as an AppExchange with Salesforce??

I would like to integrate Exacttarget with salesforce.  In the top rigth select Exacttarget has been already integrated as a new app but when I click on the tap "exacttarget" in salesforce the message is:
Your Salesforce account has not been fully enabled to use this feature within Salesforce.  Please contact your system administrator.
After I would like to be able to send auto-resonse emails using Exacttarget instead of Salesforce, is this posible?

Hi Cristina,

If you contact ExactTarget help at, they can assist with enabling the integration for you.

You can send automated emails using ExactTarget and our Interactions platform.  You could either use a SFDC report scheduled to run daily or use SFDC workflow tied to our API for real-time triggered email.


Product Manager, ExactTarget

Thanks Darrell,

what is a SFDC workflow? Where can I find some documentation?

I read in the in the ExactTarget API Guide that I could generate a list of contacts and automatically (with a trigger) transfer and load it into the Exacttarget system using the API. The transfer will be done by an http request I suppose, using XML and I will be able like that to send a email to this list through exacttarget. However I don't know how I should create this request or even where.

Could you help me?
A Salesforce workflow is a workflow rule that can fire inside of salesforce and trigger an outbound message to an external system.  The ExactTarget XML API uses a different means of sending email - to standard ExactTarget lists versus Salesforce Reports/Campaigns.  There is a specific ExactTarget for AppExchange API that you can 'wire up' to Salesforce workflow - you can read more information on that at our developer community (you will have to sign-up for a login) -
The simplest way to achieve automated emails using ExactTarget and Salesforce is to setup a series of reports in Salesforce that dynamically pull in the right leads/etc. from Salesforce and are sent to on a daily basis in ET.   Your Account Manager or help@exacttarget .com can tell you more about ExactTarget Interactions and our AppExchnage integration - have you reached out yet to them?

Hi all ,
  Can anyone bring out the difference between a regular API and an Apex API. Is that means the usage of the URL's.Please brign out the difference soon..
is that the usage of the url https://www.salesforce .com is the regular and the https://login.salesforce .com is APEX?
seeking your reply..



Do you have a revised link on the ExactTarget API integration? ET's seem to have moved pages around...