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External website link to launch mobile app and go to record?

Is it possible to create a link on an external website that will take a user directly to a record in the salesforce.com mobile app?


I know I can build a link to view a record in Salesforce.com, but if I wanted to view the record specifically from the mobile app (Ipad users), could a link launch the app and go to the record?  How would I build that functionality or is there a better way to do it?