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Is there any way to open the application when a link is sent via email?

With the Blackberry application you could change to plain text and the SFDC application would open if you were sent a link via email.  Basically we want our sales reps to get a notification of their leads immediately and do a few items.. They are fairly simple just that the web page on the iPhone is a bit small would be much easier if it opened the app.  Anyone been able to do this? 


Thank you!

Best Answer chosen by Admin (Salesforce Developers) 

Yes, there is. If you send a link in this format:




It will open the Salesforce app. It would be nice if salesforce://[some SID] would actually load that particularrecord, but the last I checked, this didn't happen.