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gtsnowdgtsnowd 

Error when using sflookup

When I try to enter the following formula into a cell I get an error
 
sflookup (Account, "AAA Company")
 
When I enter this in a cell and hit enter I get the following error
 
Salesforce:  soql query()
invalid Range, missing data type, or other error:
Type mismatch
 
Does anybody know why?