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Email to Lead problem

Hi every one,
       I have a problem regarding Email to Lead i.e, when ever the customer sending an email to salesforce then the lead is automatically  created in our organization. But the total lead details goes to Description field but i don't want like that .My requirement is, In the mail customer sends like this
  Name : kishore
  Company : XXXXXXX
 Industry : Banking

I want this details directly in that partucular fields. So how can i acheive this one Please help me out........

Advance Thank you.
Jason Curtis NBSFDGJason Curtis NBSFDG
Hi, have you created your own email service? Can you share the code? I think you'll need to parse the email on your own and assign to the necessary fields.