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Email to Lead Problem

Hi every one,
       I have a problem regarding Email to Lead i.e, when ever the customer sending an email to salesforce then the lead is automatically  created in our organization. But the total lead details goes to Description field but i don't want like that .My requirement is, In the mail customer sends like this
  Name : kishore
  Company : XXXXXXX
Industry : Banking

I want this details directly in that partucular fields. So how can i acheive this one Please help me out........

Advance Thank you.
This looks like a custom coding you have on your ORG to accomplish this email to lead functionality..have you written any email service to achieve this - if yes, plesse share the code where the fields are assigned values form the incoming email to the lead object.