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Nancy JNancy J 

I don't code and am curious to know if I can do this in Lightning Process Builder

Upon form submission, create a contact record in Salesforce if one does not already exist, matching on the email address. I'm curious as to how to START... the form is a Visualforce form.
Hi Nancy - Yes you do using visualforce flow. Check this blog post about avoiding duplicate records usinf visual flow http://clicksandcode.blogspot.in/2015/02/avoid-duplicate-records-using-visualflow.html