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How to use Salesforce for developing an app open to public - Any usage models? Please share!

SonamSonam (Salesforce Developers) 
We have appexchange that contains thousands of apps which have been created by users to distribute publically. To understand how you can have an app listed in appexchange, read the following:
Amanda Byrne- Carolina Tiger RescueAmanda Byrne- Carolina Tiger Rescue
We're about to launch an app that tour guests use to 'check-in' for a tour. It works in Salesforce1 using one of our user-logins; but it would make more sense for it to be a public app. I've toyed with the idea of adding the pages of the app to a Salesforce site, and then the app would be used with the site user permissions, but haven't actually tried it out yet.  

Just something you could look into.