what is crm ?please explain with scenario ,i am unable to understand,i come to know that we have to store customer related data,i want in depth,can any one explain
•Customer relationship management (CRM) is –a comprehensive way to manage the relationships you have with your customers –including potential customers –for long-lasting mutual benefit. •Effective CRM systems capture information about customer interactions and present that information to customer-facing users to service those customers more effectively and efficiently.
What CRM Systems do
Manage your contacts and customer activities
Share a single 360-degree view of your customers
Personalize new and ongoing customer interactions to cost-effectively acquire, nurture, and retain good customers
How CRM helps Business
More responsive and targeted customer services
Greater cross-sell and up-sell opportunities
Shorter, more effective sales cycles
More efficient call center operations
Better-informed marketing decisions
CRM Improves Service and Lowers Costs
-------------Everyone gets a 360-degree view of customer information, so they -------------Know exactly what kind of service to give to the customers. -------------Makes your customers happier; more likely to return for more products and services.
CRM Focuses on Sales and Marketing
---------Manage customer contacts, organizing tasks, checking customer orders, or send marketing campaign emails all done in one place — anytime, anywhere ---------Sales and marketing focuses on filing the sales pipeline and generating more revenue rather than manually tracking sales leads.
•Customer relationship management (CRM) is
–a comprehensive way to manage the relationships you have with your customers
–including potential customers
–for long-lasting mutual benefit.
•Effective CRM systems capture information about customer interactions and present that information to customer-facing users to service those customers more effectively and efficiently.
What CRM Systems do
- Manage your contacts and customer activities
- Share a single 360-degree view of your customers
- Personalize new and ongoing customer interactions to cost-effectively acquire, nurture, and retain good customers
-
-
How CRM helps Business- More responsive and targeted customer services
- Greater cross-sell and up-sell opportunities
- Shorter, more effective sales cycles
- More efficient call center operations
- Better-informed marketing decisions
- CRM Improves Service and Lowers Costs
-------------Everyone gets a 360-degree view of customer information, so they-------------Know exactly what kind of service to give to the customers.
-------------Makes your customers happier; more likely to return for more products and services.
- CRM Focuses on Sales and Marketing
---------Manage customer contacts, organizing tasks, checking customer orders, or send marketing campaign emails all done in one place — anytime, anywhere---------Sales and marketing focuses on filing the sales pipeline and generating more revenue rather than manually tracking sales leads.
Let us know if this will help you
Thanks
Amit Chaudhary