I'm new to salesforce and this is my first post.  Sorry if it is unclear or in the wrong section.  Here we go...

 

I have a custom userlookup field on Account.  The field is called technologysalesrep,   I want to change the "My Accounts" filter to use this new field,  ie. technologysalesrep= User.Id    I'm thinking it should be similar to the accessing fields of an S-Control "{!User.Id}".   Is there anyway I can to do this??

 

Ultimately, I would like to remove the entire Account ownership schema of Salesforce... Our company has multiple sales teams that do not have parallel territories or accounts.   So, in the end, I would like to have an individual ownership field for each team.  I already have the Triggers, objects, and apex classes to automatically handle the assignments.  But, it seems like it is going to be impossible to remove something like OwnerId.   Do you think OwnerId is to embedded into the salesforce logic to try and remove???

 

Or.... What would be totally great... is to be able to completely redefine what "My Account" means for each User.

 

Anyway, I'ld appreciate any help and input.   Thanks in advance!