This question seems incredibly basic, but I've been searching for hours trying to find the answer.

I want a report that calculates the Lead conversion percentage, that I can further break down into lead conversion percentage by (whatever custom lead field).

Do I start with a custom formula that calculates the total lead count?

Is it possible that this isn't an obvious calculation that already exists?

thanks for any help,

dave

This question seems incredibly basic, but I've been searching for hours trying to find the answer.

I want a report that calculates the Lead conversion percentage, that I can further break down into lead conversion percentage by (whatever custom lead field).

Do I start with a custom formula that calculates the total lead count?

Is it possible that this isn't an obvious calculation that already exists?

thanks for any help,

dave