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Formula for workflow rule

I need a formula for a workflow rule.  We create campaigns that are invitations to join webinars.  The e-mail that is sent out directs the user to fill out a web to lead form.  When that lead is created, we’d like a workflow rule that would update the campaign member status to responded.  The field to test in the lead record is a custom field called “Lead Source 3”, the value of which will vary with each campaign.  The match between the new lead and the existing member record would be e-mail address. Any idea where to start on this formula?