Do you build the site from scratch in VF, and then drop in html for each section?

or

Just insert the entire site between <apex:page> tags?

I have not found any tutorial or cheat sheet on this.  The big cloud realty sample suggests that the site would have to be built and formatted by hand coding apex tags.  Is there a code share for one of the Sites Gallery sites or something similar.

Do you build the site from scratch in VF, and then drop in html for each section?

or

Just insert the entire site between <apex:page> tags?

I have not found any tutorial or cheat sheet on this.  The big cloud realty sample suggests that the site would have to be built and formatted by hand coding apex tags.  Is there a code share for one of the Sites Gallery sites or something similar.