I've created a conf xml file, done the encrypting of the password, and I'm ready to run process.bat 

However, when I run it using the command: "C:\users\JJ\AppData\Local\salesforce.com\Data Loader\samples\conf\" auto_account_process-conf

I get the following:
C:\Users\JJ\AppData\Local\salesforce.com\Data Loader\bin>process.bat "C:\Users\JJ\AppData\Local\salesforce.com\Data Loader\samples\conf\" auto_accoun
_process-conf
Picked up JAVA_TOOL_OPTIONS: -Djava.vendor="Sun Microsystems Inc."
Usage: java [-options] class [args...]
           (to execute a class)
   or  java [-options] -jar jarfile [args...]
           (to execute a jar file)
where options include:
    -d32          use a 32-bit data model if available
    -d64          use a 64-bit data model if available
    -client       to select the "client" VM
    -server       to select the "server" VM
                  The default VM is client.

    -cp <class search path of directories and zip/jar files>
    -classpath <class search path of directories and zip/jar files>
                  A ; separated list of directories, JAR archives,
                  and ZIP archives to search for class files.
    -D<name>=<value>
                  set a system property
    -verbose:[class|gc|jni]
                  enable verbose output
    -version      print product version and exit
    -version:<value>
                  Warning: this feature is deprecated and will be removed
                  in a future release.
                  require the specified version to run
    -showversion  print product version and continue
    -jre-restrict-search | -no-jre-restrict-search
                  Warning: this feature is deprecated and will be removed
                  in a future release.
                  include/exclude user private JREs in the version search
    -? -help      print this help message
    -X            print help on non-standard options
    -ea[:<packagename>...|:<classname>]
    -enableassertions[:<packagename>...|:<classname>]
                  enable assertions with specified granularity
    -da[:<packagename>...|:<classname>]
    -disableassertions[:<packagename>...|:<classname>]
                  disable assertions with specified granularity
    -esa | -enablesystemassertions
                  enable system assertions
    -dsa | -disablesystemassertions
                  disable system assertions
    -agentlib:<libname>[=<options>]
                  load native agent library <libname>, e.g. -agentlib:hprof
                  see also, -agentlib:jdwp=help and -agentlib:hprof=help
    -agentpath:<pathname>[=<options>]
                  load native agent library by full pathname
    -javaagent:<jarpath>[=<options>]
                  load Java programming language agent, see java.lang.instrument
    -splash:<imagepath>
                  show splash screen with specified image
See http://www.oracle.com/technetwork/java/javase/documentation/index.html for more details.
C:\Users\JJ\AppData\Local\salesforce.com\Data Loader\bin>