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emails text

Our company wants to send mass email with text only.

Is there a way to track emails text? Or just can track the HTML Email?

There is any application? An another user told me there is an AppExchange application. 

Where can I find and how do I install?

I thought of entering text using the custom HTML template.

So I can track. But the text in the HTML doesn´t identify the merge fields ( {!Lead.Name} ) ! 


How can I do to track mass e-mail text?


please, help me! my email:


Salesforce cannot automatically track emails that are only plain text. There are a number of AppExchange vendors that specialize in email marketing / tracking, but you will typically have to pay to use them.


Why can't you send the email as an HTML email? It doesn't have to be fancy - it can even look like plain text but be sent using an HTML email template?


Thank Mark!


Yes, It has two models: standard HTML with page layout and and custom HTML.

We want to use custom HTML. But does not identify the merge fields. Example: ({!} Lead.Name)!

Am I doing something wrong or that custom HTML can not use merge fields? Someone explained to me that is not possible because it is the HTML language itself <open.cloded> then merge fields do not work.