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What is the impportance of "Marketing user" option in user permission?

marketing user checkbox in User detail page:

When enabled, the user can create, edit, and delete campaigns, configure advanced campaign setup, import leads, and update campaign history via the member import wizards. Available in Professional, Enterprise, Unlimited, and Performance Editions.
To use the campaign import wizards, Marketing Users must also have the Marketing User profile (or the “Import Leads” permission and the “Edit” permission on campaigns in Enterprise, Unlimited, and Performance Edition organizations).
If this option isn’t selected, the user can only view campaigns and advanced campaign setup, edit the Campaign History for a single lead or contact, and run campaign reports.


I would also encourage you to use our help and training portal to get quick answers..

Thank u for reply..... As per your explanation by using "Marketing User" option we can also "import leads".but same thing we can do by using "Marketing User" profile right!.Then why to have a profile separately to import leads?
Its  kind of an admin permission which you give only to certain marketing users such that they can import campaigns..importing campaigns iI believe is something organizations would not allow all its marketing users to be doing..
Rick MosleyRick Mosley
The "Marketing User" checkbox permits the client to make missions and utilize the Campaign Import Wizards while the "Marketing Profile" fundamentally makes the SalesForce UI a smidgen really Marketing Focused. The profile isn't as significant and any profile could work in the event that you arranged them a specific way. Numerous individuals don't utilize the Marketing Profile since it is a SalesForce ( standard profile, so on the off chance that you need to change different things, you can't on the grounds that it is a standard profile and can't be changed.
Suraj Tripathi 47Suraj Tripathi 47

Hi syamkishore1.3906536981992773E12,

I guess if you are enable the user to do any things like create,edit and delete the campign of the user via the member import vizard.

for more info go to  the below mentioned link:

 If you find your Solution then mark this as the best answer.


  Thank you!

  Suraj Tripathi 

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